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Chapter 19 - Public, Online and Reverse Auctions

19.2 Reverse auctions

19.2.2 Traditional auction vs. reverse auction

The table below shows the primary differences between traditional and reverse auctions.

Traditional auction

Reverse auction

Item(s) offered for sale

Items required to be purchased

Multiple buyers compete for the purchase

Multiple suppliers compete for the sale

Price is driven up

Price is driven down

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