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COV ITRM Glossary

W

White Labelling

Definition

(Context: General)


A white-label product is a product or service produced by one company that other companies rebrand to make it appear as if they had made it. The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade address.


Reference:

EA-Solutions-Web-Systems-Standard-(updated).pdf (virginia.gov)

EA-Solution-Computer-based-Signature-Standard.pdf (virginia.gov)

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