VITA releases new visual identity, guiding principles

Date Posted: Thursday, September 10, 2020

The new brand identity is built on forward-moving intersecting arrows, which represent driving innovation, developing clarity out of complex customer needs, and partnership and collaboration with Virginia leadership,  state agencies, localities and educational institutions to deliver critical business capabilities to Virginians in an ever-evolving digital and virtual world.

“As our agency and industry have evolved, so has the need for new visual representation and new vision, mission and value statements,” said Chief Information Officer of the Commonwealth of Virginia, Nelson Moe. “Our agency’s new brand identity and foundational principles signify the culmination of transformational events and more accurately reflect our modernization efforts, commitment to our partnerships and customers, and continuous movement forward to new innovative horizons.”

Read the news release

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For additional information contact VITA Communications at vitacomms@vita.virginia.gov